Operations
You're generating revenue — but are you actually making money? Most founders and operators don't know which clients, services, or channels are truly profitable. We show you exactly where you stand.
Get Started →The challenge
Cash accounting tells you how much money came in and went out. It doesn't tell you which part of your business is making money — and which part is quietly destroying it. For startups and growing companies especially, this blind spot is dangerous.
82%
of startups and SMBs on cash accounting have never analyzed profitability by service line or client
1 in 3
revenue streams in a typical growing company is unprofitable once true costs are allocated
30 days
our typical timeline to deliver a full profitability picture — by client, service, and channel
The hidden truth about your numbers
A company reporting $480k in cash-basis "profit" can simultaneously be running a negative EBITDA under accrual accounting. This is not unusual — it is the norm for growing companies on cash basis.
Cash basis — what you see
+$480k
Cash collected exceeds cash paid out. The business appears healthy. Owners feel confident. Decisions are made based on bank balance.
Accrual basis — what's really happening
−$210k
When deferred revenue, unpaid obligations, accrued costs and true cost of delivery are recognized — the same business is losing money.
What we do
Profitability by Service Line
We allocate true costs to each service or product line — including indirect costs often hidden in overhead — to reveal what's actually contributing to your bottom line.
Profitability by Client
Not all revenue is equal. We show you which clients are genuinely profitable after accounting for time, resources, and support — and which ones you may be better off without.
Unit Economics Analysis
CAC, LTV, contribution margin, payback period — the metrics that tell you whether your business model actually works at scale, not just at today's size.
Strategic Recommendations
A clear action plan — which services to grow, which to reprice, which clients to fire, and where to redeploy resources to maximize overall profitability.
Why cash accounting hides the truth
Cash accounting records money when it moves. It doesn't tell you the real cost of delivering a service, the true margin on a client, or whether your growth is actually profitable. For startups and SMBs, this is the most dangerous blind spot in the business.
Hidden cost of delivery
Cash accounting doesn't capture deferred costs, time allocation, or indirect overhead. Your margins look better than they are — until they don't.
Revenue ≠ profitability
Growing revenue on a cash basis can mask declining unit economics. We reframe your financials around true profitability — not just cash flow.
Pricing decisions made blind
Without real cost allocation, pricing is guesswork. We give you the data to price with confidence — and stop leaving margin on the table.
Investor readiness gap
Investors want to see unit economics and contribution margins. Cash accounting can't produce them. We bridge that gap — fast.
Why MCPL
We speak startup and SMB
We've worked with companies from pre-revenue to $25M+. We know the constraints, the messy books, and the limited bandwidth — and we work within them, not against them.
We work with what you have
You don't need perfect books to start. We can build a profitability picture from cash-basis records, QuickBooks exports, and spreadsheets — then help you build something better.
Decisions, not just data
We don't deliver a 50-page report and disappear. We sit with you, walk through the findings, and help you make the decisions the data is pointing to.
From analysis to investor-ready
Our profitability analysis is the first step toward investor-grade financials. We build the foundation you'll need when it's time to raise, sell, or scale.
Related services
Ready to start?
No obligation. Just a conversation about your business model and what a real profitability analysis could reveal — and change.
Schedule a Call →We typically respond within 24 hours on business days.